Mid-pandemic, I took a significant break from content creation and digital design to manage projects at my dad's business, taking the time to recharge after feeling burnt out. Two years later, the urge to create pulled me back into the game. That’s when Sacha Lauzier from Orkestra reached out with an intriguing offer: creating 3D posters for a new campaign. I jumped at the chance.

The project's concept was both simple and clever, crafted by the creative minds at Orkestra. The task was to design three distinct environments for posters, each depicting scenarios where a car either couldn’t or shouldn’t be driven. This project not only marked my return to the creative field but also provided a perfect opportunity to refresh my portfolio. We aimed to nail the concept—and we did.