/ About the project
Over three seasons of the "Fast Life" series on the Red Bull channel, I contributed to the evolution and enhancement of this dynamic mountain biking show, known for its portrayal of top athletes. Starting with Season 3, we faced the challenge of revamping the title opener to include seasoned pro Loic Bruni alongside rookies Finn Iles and Kate Courtney. The ambitious pitch required intricate VFX that doubled our anticipated workload, resulting in a bold opener that transformed Loic into a superhero, surrounded Kate with luxury, and placed Finn in a sleek jet. Despite budget and time constraints, and the limited quality of green screen footage, the result was a masterpiece that exemplified what can be achieved through creativity and dedication.
Building on the success of Season 3, Season 4 saw another revision of the opener, this time with a simpler yet still impactful approach. The design featured Kate as a superhero atop a building, Loic as the 'King Baguette' of France on Mount Everest, and Finn humorously falling, reflecting his on-track antics.
In Season 5, with the looming loss of broadcast rights to the Downhill World Cup, we narrated the final journeys of our protagonists, hinting at their potential futures. This season’s opener depicted Loic training for a moon landing, Finn styled as a modern Evel Knievel, and Kate beginning in a video game setting, later shown as the US President in the end credits. This creative send-off for Season 5 looked forward to the athletes' futures, ending the series on a hopeful note.
Throughout these three years, each season presented unique challenges and opportunities, allowing us to push creative boundaries and leave a lasting impression on the series and its audience.
Fast Life - Season 03
Fast Life - Season 04
Fast Life - Season 5
/ Credits
Executive Producer : TJ Walker
Producer : Alexa Lavergne
Director : Justin Loiselle
Motion Design : Jay Nadeau
Client:
Boombox Group
/ Year
2020
OTHER
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